Diversion occurs when professional hair care products are sold in unauthorized retail outlets, such as drugstores and grocery stores. Diversion directly interferes with the manufacturer’s distribution channels and legitimate salon revenue. When diverted product shows up in your local grocery store or department store, it hurts your salon business, it hurts the overall profession and ultimately it can hurt the consumer. As part of the Procter & Gamble Professional group of brands, Wella • Sebastian is clearly committed to administering the resources necessary to fight diversion and support the professional salon business. Together we can put an end to diversion. Take Action Today!   07.20.2008 We're taking a stand AGAINST DIVERSION. Here's how.             03.20.2007 What happens when bad things happen to good products.             01.01.2007 A discussion with Gene Stapleton, Wella•Sebastian’s director of Anti-Diversion.
Copyright Wella•Sebastian 2008.